By Martin J. Kidston
Both active and full-figured women looking to free themselves from the discomfort of non-supporting sports bras need to look no further than Enell Incorporateds new web site.
Claiming comfort and support, Enells sports bras are now advertised on the companys improved web site, thanks to Montana State University-Northerns Internet Business Incubation Center.
Better known as IBIC, the business-friendly technological center on the Northern campus helps both established and proposed businesses advertise their product on the world-wide market. Doing so helps Montana companies like Enell get better publicity, and enables them to break the boundaries set by the regions geographical isolation from the rest of the country.
For Renelle Braaten, Enell Incorporateds founder and president, getting her product into a national market was the difference between a successful business and a secret business.
Despite rave product reviews from national magazines like Health, Shape, Fitness and Runners World, Braaten said that getting the companys own web page was an important and necessary step.
Now, information that once took a shopper weeks to get through the mail can be achieved in seconds by logging onto Enells web page. Magazine reviews can now list the companys Internet address, and once Enell gets secure access for its web site, Internet commerce will be taken to the extreme by enabling on-line purchases.
Were looking into creating a secure site for credit card purchases, Braaten said. It will help consumers feel more comfortable when purchasing on-line, and I think well sell a lot more of our product.
The creation of Enells web page, Braaten said, began when one of her employees heard about Northerns IBIC. When Braaten went to the center for help, she found that the road to a better web page was as easy as logging on. Enell gave up their banner at the Bozeman Daily Chronicle and went for the gusto their own attractive web site.
First, I gave them some of the ideas I had and what I was looking for, and they took it from there, Braaten said. They embellished the ideas much better than I could have done.
Now, Enell Incorporated is pushing its manufacturing limits and may need to step up production to keep up with demand. Its a combination of good advertising and a better product that has given Enells sports bras a name in the competitive market of athletic gear.
To find out more about Enell sports bras, and to read what satisfied customers have to say, log on to the companys web site at www.enelltm.com. To find out more about Northerns IBIC, call Roger Stone or Jay Howland at MSU-Northern at 265-3700.