How to Choose a Jeweler When it comes to choosing a jeweler, consumers have to weigh many different options and align their priorities effectively. Some consumers find this to be an especially difficult process, since there are so many jewelers on the market today and all of them seem to have some merit. Making the right choice requires one to not only know their own personal wants and needs, but also understand how the business works. There are some things that jewelers absolutely must offer their customers and without those things, a customer is really missing out. In short, individuals have found that choosing the right jeweler is about picking someone who is skilled, attentive and reasonable at the same time. In the jewelry business, skill is a key. Not all professionals are created equally, and some of them will have more ability than others. This makes it highly important to search around for a jeweler that has shown great skill time and time again. The best professionals are the ones that can create things with their hands, and they are the ones that can fix just about anything without too much of a problem. Individuals who find a jeweler with these skills will be happy with their results. The jewelry business is not all about skill and expertise, though. Much more than that, it is about how much a professional cares for his customers. When individual consumers make purchases, they should be getting more than just a ring or a necklace. In addition to those things, they should be getting a promise. Some of the top professionals in the industry will offer free repairs and unlimited service to the ring. That means that if it breaks two years down the road, they can take it back to the jeweler for easy repairs. Many people demand a personal rela- March 2011 tionship with their jeweler. This is something that can come in very handy, because that relationship will establish a trust factor. Some jewelry purchases are financially large and they come with a lot of sentimental value, too. This means that consumers will want to know that the jeweler is going to put together the best possible ring for them. For those who have worked with the same jeweler for a long time, it is possible to have complete faith in how the job will turn out. Those relationships cannot be forged without first choosing and working with a jeweler for a long time, though. Choosing a jeweler on the basis of price alone is not always the best idea. There are many jewelers on the market today that offer a solid price, but do not deliver in terms of quality or other important factors. Consumers should recognize that price is a major consideration, though. When choosing a jeweler, you want to know that he is going to give you the best deal possible and you'll want to know that you are not getting ripped off. Many reputable owners out there can provide this type of price assurance, while also providing a level of quality and service that is worth returning for. Ultimately choosing a jeweler is something that should be done after a long period of personal research. The good thing about the industry is that many solid options exist. The challenge is obviously deciding from among those different options, but with a focus on finding skilled, experienced, and attentive jewelers, this becomes less of a concern than it might have been before. Those individuals make a name for themselves in the industry, so figuring out who they are should not be too much of a challenge. Purchasing Wedding Rings 1. Shop together. The engagement ring was the big surprise, but you should decide on wedding rings together. Many women already know what they want on their wedding ring, so sitting down and talking can help get both spouses on the same page. 2. Decide on matching or separate bands. It is possible to buy wedding rings together so they coordinate, but it is not absolutely necessary. For example, if a man is concerned with a ring appearing too effeminate he can get a different style from the woman. 3. Match it to the engagement ring. Many people will wear their engagement ring and wedding band together. Having something to match it to will help you make your decision. You may want to visit the same jeweler you got the engagement ring from, or look into it when you are shopping for engagement rings. 4. Consider your lifestyle. Rings should adorn and accentuate your hands, not hinder them. If you use your hands a lot for manual labor and you do not want to scuff up your stone or damage your ring, consider a low setting or a hard stone. Conversely, if you live a life of leisure and you want to flaunt your luxurious diamond, get it set high and flashy and let it bling. 5. Choose a stone. You already know all about the 4 C's from buying the engagement ring (if not, check the resources box below), so you should be comfortable with buying a diamond. However, feel free to consider other stones. Look into the meanings of certain stones and the hardness. 6. Choose a band metal. The three most popular are yellow gold, white gold and platinum. White gold is popular because it coordinates with both silver and gold and is less expensive than platinum (which does the same, but is much stronger). Yellow gold is traditional, but be sure to look into the karats. Nine karat does not look as nice and will not hold up as well as 18 karat, but more karats means bigger price tag. 7. Look through catalogs. Once you have a general idea of what you want, leaf through a couple catalogs from different jewelers. This will help you figure out the price ranges as well as familiarize you with some good brand names. 8. Visit your trusted jeweler. Get some references and recommendations for a good jeweler and go down to the store to look at rings. Find a knowledgeable employee that can help address your questions and concerns. www.havredailynews.com 2