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AOL tries to recapture that startup feeling

RACHEL METZ AP Technology Writer NEW YORK

It might seem an odd move for a company that relies on money from advertising. Yet AOL is reducing the number of ads it shows on its home page and some other Web sites it runs. The maneuver is one of the c h a n ge s n ew CEO Ti m Armstrong, 38, has brought to the long-struggling Internet company since he took over AOL in April. The former Google Inc. executive was hired to recharge AOL and lead its spinoff from Time Warner Inc., undoing a legendarily disastrous deal. To prepare for AOL's rebirth as an independent company later in the year, Armstron...

 

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