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Researcher: Meth decline not linked to campaign

Researcher: Meth decline not linked to campaign

MATTHEW BROWN,Associated Press Writer

BILLINGS — A new study concludes that a multi-million dollar advertising campaign to deter youths from trying methamphetamines has had no discernible impact on abuse rates.

Economics researcher D. Mark Anderson of the University of Washington said Tuesday that abuse of the drug already was on the decline before the high-profile Montana Meth Project was launched in 2005.

An estimated $13 million has been spent on that campaign, and the program has since been replicated in seven other states: Arizona, Idah...

 

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