Super Bowl ad sends shivers of pride through Motor City
Super Bowl ad sends shivers through Motor City
DETROIT — To a pulsating beat, hip-hop star Eminem drives a sleek Chrysler through the streets of Detroit, proudly cruising by the city's landmarks, towering skyscrapers and the hopeful faces of its people. His journey ends with an unapologetic message: "This is the Motor City, and this is what we do."
A day after it aired, one of the most-talked about Super Bowl ads sent shivers of pride through the battered city, which hopes car buyers are willing to look past Chrysler's billion-dollar bail...