Montana launches winter tourism campaign
HELENA (AP) — Montana's Department of Commerce Office of Tourism is launching a new marketing campaign in hopes of luring tourists during the winter months.
Gov. Brian Schweitzer announced the campaign in a press release last week, saying the state needed a winter campaign "as compelling and memorable as a Montana winter vacation."
The campaign features skier and cinematographer Warren Miller, Olympic mogul skier Heather McPhie and X-Games medalist, author and photographer Kevin Connolly. The campaign includes magazine and other print ads, along with online banner advertising, bus and t...