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DVRs give 'Conan' the lead among young viewers

 


In this Nov. 9, file publicity image originally released by Team Coco, Conan O'Brien speaks during his monologue on "Conan". After two months on the air, O'Brien's late-night talk show is the favorite of younger viewers _ that is, when DVR usage is factored in, according to basic-cable network TBS. AP Photo/Team Coco, Meghan Sinclair, File

NEW YORK (AP) — After two months on the air, Conan O'Brien's late-night talk show is the favorite of younger viewers — that is, when DVR usage is factored in, according to basic-cable network TBS.

Most ratings figures count TV viewership only within the 24-hour period after a show is aired. By this standard, "The Tonight Show with Jay Leno" is the champ in total viewers, as well as in the desirable 18-to-49 demographic.

But "Conan" ranks No. 1 in the key 18-to-49 and 18-to-34 audience segments when "time-shifted" data is included, which adds viewers of the show up to a full week after its airing.

By this measure, "Conan" has topped all cable and broadcast late-night talk shows since its premiere Nov. 8 through the end of the year, TBS announced late Tuesday.

Time-shifted viewing is accounting for a significant portion of the "Conan" audience, including 361,000 of the 1,443,000 viewers in the 18-to-49 demo, and 236,000 of the 930,000 viewers in the 18-to-34 category watching the show.

Among viewers 18-to-49, NBC's "Tonight Show" ranks second to "Conan," with 1,345,000 viewers, said TBS, citing Nielsen Co. figures for Live-Plus-7-Day viewing.

TBS attributed "Conan's" sizable boost from time-shifted viewing to the show's young fan base, which is more likely to record and watch shows on a delayed basis. The median age for "Conan" viewers is 33, while most broadcast late-night talk shows' audiences have median ages in the 50s. O'Brien's former roost, "Tonight," and its head-to-head CBS rival, "Late Show with David Letterman," are both 56.

The hour-long "Conan," which airs Mondays through Thursdays at 11 p.m. Eastern, overlaps for 25 minutes with "Tonight" and "Late Show," which both air Mondays through Fridays at 11:35 p.m. Eastern.

NEW YORK (AP) — After two months on the air, Conan O'Brien's late-night talk show is the favorite of younger viewers — that is, when DVR usage is factored in, according to basic-cable network TBS.

Most ratings figures count TV viewership only within the 24-hour period after a show is aired. By this standard, "The Tonight Show with Jay Leno" is the champ in total viewers, as well as in the desirable 18-to-49 demographic.

Young people like Conan the most

But "Conan" ranks No. 1 in the key 18-to-49 and 18-to-34 audience segments when "time-shifted" data is included, which adds viewers of the show up to a full week after its airing.

By this measure, "Conan" has topped all cable and broadcast late-night talk shows since its premiere Nov. 8 through the end of the year, TBS announced late Tuesday.

Time-shifted viewing is accounting for a significant portion of the "Conan" audience, including 361,000 of the 1,443,000 viewers in the 18-to-49 demo, and 236,000 of the 930,000 viewers in the 18-to-34 category watching the show.

Leno is second among younger viewers

Among viewers 18-to-49, NBC's "Tonight Show" ranks second to "Conan," with 1,345,000 viewers, said TBS, citing Nielsen Co. figures for Live-Plus-7-Day viewing.

TBS attributed "Conan's" sizable boost from time-shifted viewing to the show's young fan base, which is more likely to record and watch shows on a delayed basis. The median age for "Conan" viewers is 33, while most broadcast late-night talk shows' audiences have median ages in the 50s. O'Brien's former roost, "Tonight," and its head-to-head CBS rival, "Late Show with David Letterman," are both 56.

The hour-long "Conan," which airs Mondays through Thursdays at 11 p.m. Eastern, overlaps for 25 minutes with "Tonight" and "Late Show," which both air Mondays through Fridays at 11:35 p.m. Eastern.

 

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