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Searching for brand to attract visitors, residents to Havre

About 40 people took part in Phase 2 of the effort to design a brand for the Havre area Tuesday.

The goal of the project is to craft a brand that will give Havre the image it would like to present to the rest of the world.

The project is being paid for by the Tourism Business Improvement District, which is funded through assessments at the city's major hotels.

A brand, explained Johna Wilcox of Wendt Integrated Systems of Great Falls, which is working with the group in coming up with the brand, is "a totality of thoughts, feelings, associations and expectations a visitor possesses," about H...


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