Plain Green appoints Dilger as VP of marketing

Press release

Plain Green LLC, the online short-term lending business at Rocky Boy’s Indian Reservation, has announced the appointment of Guy Dilger to vice president of marketing.

With more than 12 years of experience designing groundbreaking marketing strategies for Fortune 500 companies and financial technology brands, Dilger is known for generating engaging content and compelling concepts that resonate with targeted consumers.

“Guy comes to us as an accomplished marketing strategist adept at getting the right consumer insight and developing programs that resonate with customers,” said Chad Deal, senior vice president of product for Plain Green. “Guy is relentlessly dedicated to invigorating financial brands, revenue growth, brand integrity, and customer engagement.”

Prior to Plain Green, Dilger held senior positions within fintech and retail spaces, where he managed national marketing campaigns and customer-centric loyalty initiatives for Sears and Kmart. Previously, he was part of the management team at Limited Brands, where his marketing work in support of Express brand included CRM, email, web-based programs and the redesign and relaunch of a private label credit card. Dilger has an MBA, as well as a bachelor of science in economics, from Southern Methodist University.

“We are reinvigorating the Plain Green brand to meet consumers’ demand for short-term, installment loans,” said Dilger. “About 15 percent of U.S. consumers—approximately 37 million adults— do not have a bank account. And 24 percent of U.S. households used alternative financial services in the past 12 months. Those startling facts are the reason we see a real need to provide options for the underbanked American consumer that’s giving up on traditional banks and relying instead on alternative financial services.”

  Dilger is fine-tuning a marketing strategy what will refresh the Plain Green brand. Key initiatives include a new website that will streamline online loan applications, participation in online lending financial industry events, and elevating the innovative business strategies for Plain Green.