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Red Cross urges donors to fill Missing Types to prevent summer blood shortage

 


Press release

The American Red Cross needs help to bring back the A’s, B’s and O’s. This is not a typo. These letters represent blood types, and the reality is that during blood shortages these letters do go missing from hospital shelves. The American Red Cross urges donors of all blood types to give now to help prevent delays in patient care this summer.

Earlier this month, A’s, B’s and O’s began disappearing from brand logos, social media pages, signs and websites as part of the Missing Types campaign to draw attention to the need for new blood donors. More than 1,000 partne...



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