State-mandated placarding not COOL

I firmly believe Montana farmers and ranchers care deeply about developing and growing consumer confidence and trust in the products we painstakingly raise. It’s a key goal in helping a growing urban demographic understand why we’re so passionate about our agricultural and rural lifestyles and to help them understand what goes into producing the food they eat.

Country of Origin Labeling — COOL — rules were one way Congress and the USDA tried to make it easier for consumers to decipher where their beef and pork products came from. However, COOL is a complex and contentious issue, e...