USDA launches effort to strengthen substantiation of animal-raising claims

WASHINGTON — The U.S. Department of Agriculture announced today that it is implementing a multi-step effort aimed at strengthening the substantiation of animal-raising claims.

This action builds on the significant work USDA has already undertaken to protect consumers from false and misleading labels and to implement President Biden’s Executive Order on Promoting Competition in the American economy.

“Consumers should be able to trust that the label claims they see on products bearing the USDA mark of inspection are truthful and accurate,” said Agriculture Secretary Tom Vilsack. “USDA is taking...