An exceptional level of customer serviceA Family Affair
July 12, 2002
An exceptional level of customer service
A Family Affair
Watching Doug Ross wait on a customer is watching him use an approach to customer service Cavaliers has had since it was founded in 1958.
After helping the customer select a men's dress shirt and accessories, and suggesting and helping her find other items the gift recipient might need, Ross politely finds the best time for the shirt, freshly pressed and gift wrapped with the other items, to be delivered to her home.
"That's the number one thing about Cavaliers is customer service," Doug's son Joe said. "Basically they become part of...