View from the North 40: The trouble with COVID

The trouble with COVID is that it is a public relations nightmare. Where’s the angle? The hook?

For starters, the name. COVID-19 hardly strikes fear in the heart of mankind let alone respect for its power. Even when some people were calling it a flu, it was, as the misnomer was intended to do, hard to take it seriously. Black Death, though, now there’s a name a PR person could do something with. Shoot, even the kids’ plague-tribute song “Ring around the Rosie” has lasted nearly 400 years without one multi-platinum record or sold-out promotional tour.

And while we’re on the subject of the whole...