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Take bull by the horns, pass COOL

Consumers have the right to know the origin of the beef on their tables, and ranchers have the right to a fair and competitive market. This is a reasonable expectation. However, after 2015, beef and pork were exempted from country of origin labeling laws. As a result, consumers do not know where their beef comes from, and ranchers do not have fair prices.

That’s why we are bringing forward country of origin placarding legislation (HB 350), which will set the story straight.

Today, the “USDA Graded” and “Product of the USA” labels on the last package of beef you purchased are meaningless. Beef...

 

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